In a Nutshell. Mini reviews of movies old and new. No fuss. No spoilers. And often no sleep.

Wednesday, 24 August 2011

The Greatest Movie Ever Sold (2011)

From Morgan Spurlock (Super Size Me, Where In The World Is Osama Bin Laden?) comes this documentary exploring the relationship between creativity and product placement in the media. While it doesn't necessarily shed any new light on the matter, I applaud the efforts and ideas behind getting this movie made. He doesn't criticize the process, but rather embraces it and plays the system, while you're in on the joke the entire time (there are actually real commercials that play during this movie, which is funny because of how shameless the whole process is). And it's all rather brilliant in a way.

(The link to the trailer is hidden behind the poster image; yet another blatant form of advertisement)

3.5 Shetland Ponies out of 5

1 comment:

cuckoo said...

What a hilarious film.

While it's nothing to new to us, it does have a interesting facts sprinkled throughout the film. Like what movie trailers do to our brains or what different movie directors think of & how they use it in their films.

Whether it's selling out or not, I'm not sure. He does use it, not to so much make money but educate.
Sacrificing himself to show others.

3.5 greatest Nuts ever wiped out of 5